B2B marketing has traditionally been viewed as a rational, data-driven process. Marketers often assume that business buyers make decisions purely on logic, analyzing facts, figures, and ROI before signing contracts or approving budgets. While data remains central to B2B strategies, neuroscience has revealed that even business decisions are deeply influenced by emotions and subconsciou... https://acceligize.com/featured-blogs/neuromarketing-in-b2b-understanding-decision-making-beyond-data/